Driving brand awareness and reaching out to possible consumers may be done powerfully on social media. Still, running several social media accounts can be taxing. Imagine doing this for two or more platforms if running a single social account entails creating interesting material, publishing entries, tracking campaign performance, and daily response of questions by your fans.
Ten simple ideas will be shared in this blog to enable you to run several social media accounts like an expert. But let's first explore the reasons companies maintain several social media profiles before we move on.
Why Should Companies Have More Than One Social Media Presence
If you find yourself questioning "Why do I need to manage multiple social media accounts?" Just keep in mind that one-size-fits-all solutions no longer apply in our environment. Thus, several social accounts are required to fulfill diverse tasks.
First of all, every social network draws a distinct audience. On LinkedIn, you could have a rather more professional audience and on Twitter a tech-savvy group. various platforms, various demands – it's as basic as that.
Second, it relates to achieving certain corporate objectives. One story can center on consumer involvement, while another might highlight new product introductions. By diversifying in this way, you can cover all your bases and boost social media ROI as well as reach.
Let us quickly review the three main advantages of having several social profiles.
- Better client segmentation and more focused interaction mean you're not only stuffing material into the void when you properly manage several social media profiles. You are timing it to be appropriate for the correct folks.
- Gartner's Global Software Trends and Buyer Insights 2022 e-book claims that, in their consideration stage, software buyers want for localized information. Translation is like. Customizing your message for various locations directly addresses the particular situation of the customer.
- Using several platforms enables you mix things out in terms of content display. Instagram for images, X for updates, LinkedIn for whitepapers—you get the picture.
- Indeed, handling several social media accounts can be difficult. But done well, you can swiftly meet all of your social media objectives.
Read also: How To Measure Social Media Roi For Businesses
Seven simple ideas to properly handle several social media accounts
You might already be aware of the value of keeping several social media profiles for your company. But how do you approach it without becoming caught in a web of postings, statistics, and customer interactions?
Ten practical suggestions here will enable you to handle several social media accounts as you have been doing for years.
1. Record your social media plan.
First of all, key are consistency and clarity. Verify that your brand message runs consistently on all media. This goes beyond appearances; it's about fulfilling particular account goals. Having well defined goals helps you to know what you are striving for and facilitates the management of several social media platforms.
For lead creation on your LinkedIn account, for example, your emphasis should be on distributing whitepapers and case studies. Sharing staff highlights or behind-the-scenes activity might help an Instagram account focused on brand awareness.
The point is you have to simplify your social media handling procedures. Using social media management tools driven by artificial intelligence guarantees that you can quickly upload entries across several platforms and monitor their performance. Further streamlining your work is possible with the correct program allowing you to monitor brand mentions and customer contacts.
2. Create an editorial calendar.
Your material should be ahead of time planned. Use a strong content marketing solution with an in-built editorial schedule to find out ahead what goes live and when. It enables you match your posts to forthcoming holidays, events, or product introductions. It guarantees a regular posting frequency as well. Recall, irregular postings confuse your readers and reduce involvement. A well-considered calendar guarantees that your posting schedule never suffers. to find ahead of time when and what goes live. It enables you match your postings to forthcoming holidays, events, or product introductions. It guarantees a regular posting frequency as well. Recall, irregular postings confuse your readers and reduce involvement. A well-considered calendar guarantees that your publishing plan never changes.
For example, every Wednesday you can submit a how-to video on YouTube, and every Friday on LinkedIn a user testimonial. This will help your audience to start interacting with those posts more often and to know what to expect on those certain days of the week.
Read also: Social Media Engagement Announcement
3. Monitor social media activity and participate.
It's about listening to what consumers have to say about your brand as much as it is about airing your message. Engagement is two-way. You shouldn't post and ghost just here. Respond to references, address questions, and participate in meaningful dialogue. It's strategic, not just friendly. Being responsive not only improves the impression of your brand but also significantly influences your whole social media approach.
4. Examine your social media policy.
Given almost 60% of people on the planet actively utilizing social media, the stakes are great. Measure your performance often against predetermined criteria to find out what is and isn't working. Though impressions and interactions are important, in a large digital terrain conversions actually counts. These realizations will help you improve your approach as what is measured gets controlled.
Track conversions from your social media traffic, for example, using current tools. You know where to focus your energies if X generates more site traffic but LinkedIn drives more sales.
5. Create a thorough plan for producing materials.
You cannot rely merely on new material; sometimes, well chosen information will be quite effective. In the saturated social media scene of today, thorough content development is absolutely vital. Combining new and carefully chosen material provides a well-rounded strategy that maintains your audience interested and returning for more. Remember to make use of user-generated content; it distinguishes you in a sea of digital noise by adding a degree of authenticity difficult to duplicate.
Posting industry news, how-to guides, and personnel interviews helps you to mix things up, for example. Share client evaluations or repost anything (including your product) from the social media page of your brand.
6. Automate social media posting.
Your time is precious; truth is that social media never sleeps. Automated scheduling systems guarantee that you submit without using any effort at the most optimal times. Ahead of time post setup lets you concentrate on other crucial chores. It saves time as well as reduces the possibility of human mistakes. Your dependable friend when you want to effortlessly handle several social media accounts is automation.
Using modern tools, for example, lets you schedule social media posts to automatically go out and publish them in volume. This guarantees that, locked in a conference, you never miss a peak engagement window.